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Australia's reputation for product innovation is growing with businesses like Atomos.

For more than a decade, Atomos has created video production equipment for content creators – from pro-film makers in the US film industry to internet influencers creating promotional videos.

The Melbourne business’ monitor-recording devices make video production easier. They give users a larger frame in which to set up their shot, the ability to edit live, and the choice to record in a range of formats.

However, the business also faces cashflow challenges. With most of the Atomos’ video monitor components manufactured overseas, there’s a 16-week lead time between paying manufacturers and making sales.

Atomos Chief Financial Officer, James Cody said, “We needed a loan facility so we could borrow against customer orders – to help fund our working capital.”

Recognising they could benefit from a cashflow boost to accelerate their business, Atomos applied for an Export Line of Credit with us.

Our facility allowed them to keep up with their products’ supply and demand. With our support, Atomos could speed up the manufacturing process and grow their business even further.


The value of partnerships

After becoming a public entity trading on the ASX, James says the business’ innovative success is due to the product itself as well as the relationships they’ve nurtured.

“We wouldn't be able to make our products without the likes of Sony, Panasonic, Canon, Adobe, Apple, and Avid sharing their software processing and video capabilities with us,” he said.

James is grateful for not only the support of technology partners, but also for the Export Finance Australia team and the support we provided.

“In our earlier stages of growth, if we hadn't had the facility - we wouldn’t have been able to produce as much stock as we wanted to.”


The loan from Export Finance Australia enabled us to continue to maintain our production capacity. It's good to know it's there; it's peace of mind.
James Cody, CFO, Atomos