Australia has a strong relationship with Japan, built around mutual benefits of two complementary economies. Though Japanese growth is slow, its large population represents a significant consumer market bolstered by high disposable income.
Australian exporters are well placed to take advantage of this strong consumer demand, particularly after the recent introduction of the Japan-Australia Economic Partnership Agreement, which lifts a number of barriers to doing business in Japan.
Being aware of the potential difficulties and risks around entering the Japanese market will help ensure Australian exporters are well-prepared and positioned for overseas growth in Japan.
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