The changing face of China online


With some recent changes to China’s online environment, what does this mean for Australian small business exporters looking to interact with this growing market?

New publishing rules now mean all foreign-owned companies are unable to publish material online.

Only local Chinese businesses are allowed to publish content online, and only after prior approval from the State.

Individual and businesses in China are used to online content being monitored and controlled – however, given it’s unclear how these new regulations will be enforced, they are something that all overseas companies doing business in China will have had to deal with.

The key for Australian small business exporters is to spend time learning about these regulations and adapting their online communications to suit the Chinese market.

Seeking advice from a communications professional experienced in China’s online environment would also be worthwhile.

New e-commerce laws now allow businesses exporting to China to have increased access to 12 new regions, following a successful trial in Hangzhou, the home of online shopping giant Alibaba.

These new regulations mean exported goods will now clear customs far more quickly and will now be exempt from VAT, consumption tax and other import duties, with only postage tax (average of 12%) being payable.

China’s online retail market is the largest in the world, with China’s growing middle class moving away from traditional retail shops given the better prices available.

And with Australia’s reputation for producing safe, high quality products, the increased access to China’s growing online mark presents an excellent, cost-effective growth opportunity for Australian small business exporters in China.

You can download our free eBook, Exporting to China, for more information on how to capitalise on the export opportunities in China.