Media release by The Hon Steven Ciobo MP - Minister for Trade, Tourism and Investment
New Business events portal
To show the world why there’s nothing like Australia for business events the Australian Government has today launched a new business events portal to give visitors an enhanced user experience and more opportunities to connect with Australian business events suppliers.
Business events are major contributors to the Australian economy. On average, international business events visitors spend three times as much as leisure visitors during their trip to Australia.
The new site, www.australia.com/businessevents, offers planners and decision makers direct access to Tourism Australia business events representatives and Australian business events products and destinations, to allow users to easily make contact with sources of inspiration and information on holding a business event in Australia.
Tourism Australia undertook comprehensive research with international business events planners and decision makers to ensure the new site delivers relevant, up to the minute information on Australia in the most accessible and appealing ways.
The informative and visually stunning site has been designed to align with Tourism Australia’s consumer facing website, Australia.com, and capitalises on Australia’s spectacular natural beauty with high-quality images and film footage featuring prominently.
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